Relaunch for helcotec – process expertise in a new form

For the relaunch of the helcotec website, a modern digital presence was created that conveys the company’s technical expertise and market position in the field of chemistry and process engineering in a contemporary way.

The focus was above all on the added value for international B2B customers: a clear structure, quick orientation and a powerful product finder and online catalogue that provide convenient and efficient access to products and technical information even with complex ranges.

Orientation in a complex product environment.

 

Digital usability is increasingly becoming a competitive factor, particularly for industrial companies. The new helcotec presence therefore combines clarity, technical precision and a strong search engine presence – so that customers find information quickly and the company remains as visible as possible online.

The result is a website that offers existing business partners and new prospects alike a professional and contemporary route into the company.

SEO with a practical focus

 

The blog also performs an important task in the new presence. It picks up typical questions from industrial practice and creates additional entry points via search engines. Topics around metalworking fluids, cleaning and surface processes meet users exactly where a concrete need for information arises in their day-to-day work. The blog thus acts above all as an SEO hook with a direct link to practice.

A new visual language with a surprising entry point

 

Visually, too, the website sets new accents. The visual language has been completely rethought and shows industry, materials and technical processes in a modern, distinctive form. The videos in the header areas in particular attract attention. They create a surprising entry point, bring movement to the pages and immediately convey a feeling for the environment in which helcotec works. Right from the first glance, this creates a presence with more dynamism and a character of its own.

A digital presence that carries the character of the company

 

The relaunch combines structure, practical value and visual strength into a presence that presents helcotec coherently in its technical depth and its industrial environment. This makes what the company stands for visible online more quickly.