Website relaunch for tas security and communication technology

TAS protects companies and critical infrastructure with intelligently networked security solutions. Its portfolio is correspondingly wide-ranging. The aim of the website relaunch was to make this complexity easy to grasp digitally and to guide different target groups quickly to the content that is relevant to them.

To achieve this, we consistently rethought structure, user guidance and content. Solutions, industries, products and services now interlock logically. Contact options appear directly within the relevant topic. This turns an extensive portfolio of services into a clearly structured web presence with short paths and quick orientation.

FROM REQUIREMENT TO THE RIGHT SOLUTION

 

Anyone looking for security technology usually starts with a specific requirement rather than a product name. That is why the solutions area introduces a new entry level in terms of content.

It leads users from their individual security requirements straight to the matching technologies, products and services. The content is linked by subject matter and thus creates a clear information architecture in which even complex topics quickly become understandable.

Contact where interest arises

 

For services that require explanation, the shortest possible path to a personal conversation is what counts. Contact options were therefore integrated precisely where concrete interest arises.

A call-back service, named contacts and clearly structured forms make getting in touch simple and intuitive. Prospective customers can take the next step directly from within the respective topic.

Careers without detours

The careers section, too, was consistently designed from the applicant’s perspective. Current job openings are easy to take in, can be selected in a targeted way and lead directly to all the relevant information.

The presentation optimised for mobile devices ensures that job searches and applications also work conveniently on the move. In this way TAS presents itself digitally as a modern employer and creates an uncomplicated path from initial interest to application.